Herbal-O has a new deal with Paradise Marketing to partner on distributing Vivid Video-branded products to retail outlets, Herbal-O announced September 4.
Vivid Virility, an all-natural, male sexual enhancer, is the first product under the new deal. A version for women, Vivid Virility for Her, is expected to come forth in early October, with a possible "overnight/love kit" packaging of both enhancer plus Vivid Condoms, bundled in a superpack in the near the future.
"The synergy between Paradise Marketing and Herbalo/Vivid couldn't be anymore timely," said Herbal-O president Scott Schalin announcing the deal. "We're confident that Vivid Virility is the finest herbal male enhancement product on the market, and with Paradise Marketing's past successes marketing skills, we envision packets and bottles of Vivid Virility in every convenience store within the next few months."
Synergy may be an understatement: Paradise is already the exclusive distributor for Vivid Condoms and has reputation enough as a wholesale distributor of condoms and personal lubricants.
"Vivid Virility is a logical line extension for us," said Paradise president Dennis Paradise at the announcement. "The presentation of Vivid Virility along with Vivid Condoms makes for a very compelling program. With the superior package graphics, and high volume package movement at retail, Vivid Condoms and Vivid Virility will become the most profitable items allotted shelf space for sexual oriented products."
Herbal-O president Scott Schalin told AVN.com there are now negotiations with up to fifteen convenience store companies representing as many as five thousand stores to get Vivid Virility onto the shelves.
"Both Dennis and I were working with (Vivid chieftain) Steve Hirsch, that we would all come together and form a strong bond," Schalin said. "You have the power of Vivid's name, with us you have the power of the Internet, and now with Dennis we have the power of branding and the power of marketing to retail. It really gives us complete coverage for Vivid Virility in every avenue of customer awareness."
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