Gumption at the Junction: CJ Buys FreakHole.com

Showing a little gumption at the junction, adult Internet traffic provider Consumption Junction has completed its acquisition of adult Website FreakHole.com, just five months after buying SteakAndCheese.com.

"Well, it’s official,” said Junction editor grande Paul Dinin, in high spirits announcing the acquisition finish. “Between CJ, Steak and Cheese, and now Freak Hole, we are the cause of more wasted computer time than Minesweeper. And FreeCell better watch its ass.”

Terms of the deal were not disclosed, but FreakHole.com – which describes itself as offering "sexy pictures, funny pictures, gross pictures…the nastiest, funniest, and hottest pictures anywhere!" – is seen as an acquisition jewel by Consumption Junction, with an Alexa rating showing FreakHole.com approaching or passing the top 2,500 Websites in terms of daily traffic and an estimated two million unique monthly visitors. 

“In our business we truly have major economies of scale when acquiring additional sites," said Junction president Rick Latona, announcing the deal. "The more bandwidth we use, the more we save on the other sites we operate.  Additionally, we don’t need more staff to operate more sites.” 

The FreakHole.com deal was the second of three the Junction planned for 2003. And they have more game in their sights for 2004, to hear Latona say it.  But that was all the company would say about those pending deals. "Absolutely top secret," said chief operating officer Marc Womack when reached by AVN.com.

The Junction's announcement of the deal indicated Latona is banking on FreakHole.com's monthly unique visitorship doubling within a year. The only changes to FreakHole.com, he said, would involve running the advertisements and the content more efficiently, with little if any design changes anticipated.

“Over the past six months we’ve transformed the engine behind ConsumptionJunction.com into a centralized site management and deployment tool that can be used to assimilate sites into our network with minimal effort," said Womack. "The process was perfected when we acquired SteakandCheese.com and converted the site to operate on this new engine. With the acquisition of Freakhole.com we now have a network of over 10,000,000 monthly unique visitors. We offer the adult Internet a truly unique source of traffic.”

"Just wait…Traffic, traffic, traffic," according to Latona said. "We don't have enough yet."