Britney Spears may become part of Girls Gone Wild now that Mantra Entertainment, the company that produces the video series Girls Gone Wild, has teamed up with pop powerhouse Jive Records to create a Girls Gone Wild music compilation series, featuring music from current artists as well as classic party tunes.
“It’s a great match. We took direct response to a new level and we already have a huge customer base. They have a great catalog of music and a huge customer base themselves,” Bill Horn, vice president of communications for Mantra, told AVN.com.
The compilation CDs, will take advantage of the marketing infrastructure developed by Mantra for their video series. They will be marketed with the same sort of television ads and infomercials that led to the success of Girls Gone Wild video series. The CDs will also be promoted during the on-campus appearances that Mantra arranges for both filming and marketing purposes for their video series.
The CDs will also be sold at traditional retail stores.
The first album will be released in the first quarter of next year, and will feature "a mix of tracks by chart-topping artists and old school party songs."
Jive Records is the home of some of the most popular artists of today: Justin Timberlake, Britney Spears and R. Kelly are just a few of the platinum acts on the label. They even have artists that have dabbled in adult themselves – Mystikal and Too $hort, who both have porn projects.
“First and foremost our goal is to make sure that the music reflects the tastes of our core audiences,” Horn said.
Although just because Mantra and Jive have a deal doesn’t mean that Britney Spears or any of the other artists will agree to it – there’s usually a third party clause in music contracts that requires the artists to give permission before their music can be used on a compilation.
The announcement comes just after days after prosecutors dropped a drug possession count against Joe Francis, the founder of Mantra Entertainment. He still faces 43 other charges stemming from Panama City, where he tried to produce a video during spring break.
