Fetish production house Gotham Gold is undergoing a facelift, branching out into other areas of adult fare and launching a new effort to establish a foothold in the DVD market.
"We're looking at quality, quantity, more for the buck," said Matt Thomas, Gotham's executive director of marketing and sales, "and we also are in the process of taking on a gay line. We're looking for other new ventures to branch us off a little. Fetish is one area … you want to reach out [to] other areas of marketable product."
Part of their strategy for doing so is through the new concentration on their DVDs, which are being produced both for new titles (with simultaneous release on VHS) and their backlog of 400-plus catalog titles. One thing Thomas is especially enthusiastic about including on Gotham's discs is behind the scenes footage.
"It's always good to have a camera behind the scenes shooting all of the other movement and action that's not being orchestrated," Thomas said, "because that is the essence of what people are really curious about."
He also said that the company adds at least half an hour of bonus footage to each title, pointing out that none of said footage consists of outtakes. He promises superb quality of menu design and all other technical aspects for both the new and past titles now being released on DVD.
"We're trying to focus more on the art of fetish, but making it kinkier, more diversified as far as the mystique of it," Thomas summed up. "Not so much the bondage end of it, but couples, husbands and wives experimenting with new avenues of satisfaction. We're trying to [go] more fantasy, but keep it artsy. Believe it or not, we're moving more toward the smothering and the foot [fetish], but yet keeping it very sensuous."
To order Gotham Gold titles, call (718) 478-2639 or email [email protected].
