In the few short years since their 1999 debut, Xamo Entertainment (www.xamo.com) has excogitated its way into a prime online destination for adult gaming content.
With company president Mike Brown leading the brigade, the impetus to go forth with such a venture was really quite cut-and-dry: something akin to 'If you build it, they will come.' "There really weren't a whole lot of good-looking games out there," recalls Doug McGregor, Xamo vice president. "We decided we could do a much better job."
The Canada-based enterprise quickly assembled the creative infrastructure to tap into a fertile Internet landscape. "The market was there," says McGregor, "but there really wasn't much content."
With hardcore casino and arcade games making a splash with Webmasters, in no time Xamo became a top choice for alternative content, adding a "new style" element to what Webmasters could turn around on their own sites.
And although the triple-X games have been packing in the happy customers, Xamo shifted focus slightly this past year, broadening its content model with streaming video and photo images added to the slate. "We're trying not to be just a game provider, but also as a content provider, so we've really been pushing our video and niche products," says McGregor.
McGregor figures a dozen or so companies have joined the adult Internet games fray since he and Brown launched Xamo, but his feeling is that most have had trouble finding an audience. "We've talked to a few about actually buying out their products, but we haven't done any of that yet," he says.
With a touch of jest, McGregor adds, "the adult game market is not as big as the video market, but we figure we own about 70 percent of it."
Still, there is an attractive quality to gaming online, something about dirty poker that elicits naughty thoughts and the desire to play a hand. And while not a game in the traditional sense, Xamo's Fornicator is a jazzy, multi-player triple-X affair that incorporates a host of sexy live content with an advanced gaming system.
Other Xamo products include University Dormitory, a high-end video-streaming package featuring gorgeous models; Lady Corona, an online adult magazine via artist Angelina Onimous; Synthia 3006, a six-issue 3D cartoon series; and a wealth of image discs that feature everything from blowjobs and lesbians to plain ol' hardcore and toys.
For McGregor, it's the basic idea that people want, and are in a perpetual search for, variety. "You can't just watch the same video streamed over and over again," he says. "Interactive games really do bring a lot of diversity to the site."
If there has been a specific formula for Xamo's success, it would have to be the product itself, or more pointedly, the company's internal dictum to develop and produce high caliber goods. It's supply and demand, where in the case of Xamo, the supply so happens to be very, very good.
Keeping that creative edge is a daunting mission for any person or company, but the team at Xamo has relied on a healthy supply of hip, neoteric, and downright sexy programs to keep consumers happy. It's right there on the company homepage: "Adult Content Products For Adult Webmasters." Sweet and simple, nothing fuzzy about it.
"Providing a quality product has kept our customers around for the long run, and we hear it all the time that people love our games," says McGregor. "Every new product we release has to have the same level of quality or it just wouldn't fit."
He adds, "Customers have come to associate Xamo with quality, and they know quality content equals member retention."
According to McGregor, Xamo's current plan is to continue its foray into streaming video packages and photo CDs, all the while keeping the game division operating at optimum capacity. But diversification is the rallying cry, from the headquarters in Manitoba to the offices in Dallas, Texas. Like a welterweight who has conquered his division and is now bulking up, ready to test his skills with the heavyweights, Xamo has become a factor in the thorny game of adult Internet content.
"Xamo is really focused on becoming a large competitor in the video and CD market," says McGregor. "We've already done it with games, and we're ready to do it again."
