Walking into the headquarters of Premiere Sales Group is like entering the true Pornucopia: a vast cavern filled with rows upon rows of floor-to-ceiling shelves jam-packed with adult DVDs and VHS tapes.
The proprietor of this porn distribution kingdom is one Keith Repult, whose face is famous for the cheeky ads in which it’s featured every month in AVN, always grafted onto some comic figure or other. And when you consider Repult’s beginnings, it’s no wonder he takes such a light-hearted approach to promoting his business.
“We started off doing gag gifts,” Repult told AVN.com, “like fake vomit, hand buzzers, pipe bombs, and then broke into the video business and started selling novelties, etc. And I’ve been in business for myself for the last five years. Started off in 1,000 square feet and now expanded to 20,000 square feet and we offer here all kinds of products [for] adults, DVD and VHS, magazines and slowly moving into the novelty industry.”
Premiere certainly needs all that space for the extent of product they carry. “We offer, I would say, roughly around 40,000 different titles,” Repult said, “from fat, hairy, midget, black, interracial, young, old, classics, new releases, sell-through … you name it, we got it.”
For those looking to get acquainted with Premiere, they’ll be exhibiting at January’s Adult Entertainment Expo, with a booth uniquely suited to their name and image. “We recently had West Coast Customs design us a booth [with] red carpet, and designed to look like a movie theater, giving away free popcorn, with studio chairs and a marquee and poster signs that will have each one of our monthly ads from the AVN,” Repult said.
And just how does he come up with those monthly ads?
“I found that I never got a call on the ads I was running,” Repult explained, “because it looked as though it just blended with everybody else. And I was sitting at home one day watching TV, and saw Crazy Gideon, [talking] about how he was crazy and giving away stuff at cost, and I said, ‘I should try to come up with my own formula that people will remember.’ And every month I just kind of sit around and I look around me as I travel through life, and I see things and I go, ‘Wow, I’m gonna use that next time.’ And that’s how we’ve come up with The Incredible Discount Whore, like the Incredible Hulk, The Amazing Spider-Whore like Spider-Man. I want to do Buckwheat, you know, ‘It’s o-tay to buy from me,’ etc.”
To buy from Premiere Sales Group, call 888.550.8621.
