For global adult affiliate programmers SEXMoney it's all about "up." Upward movement. Upward mobility. Upward sales. For these folks, the sky is truly the limit.
"SEXMoney.com is Europe's largest affiliate system," testifies CEO Benjamin Bayr. "We offer over 230 pay sites in 25 different languages.
"It is our goal to become as established a partner for U.S. Webmasters as we are already for European Webmasters. We hope to show them that we can get them the most money and of course, the best program support. That's how we conduct our business and that's why we are confident that we will grow with our partners - the Webmasters."
Established in 1996 in Germany out of the audiotext business, SEXMoney pays its Webmasters 50-70 percent lifetime recurring for all sales on its pay sites. The SEXMoney program also offers multiple processing solutions to meet the needs of a global customer base, including premium SMS, pre-paid, direct debit, wireless, Web call, dialers and international credit cards. SEXMoney pays for every sale including recurring memberships, exit traffic, tokens for live shows, upgrades and all up-sell.
Unlike much of the rest of the online adult world, who have been taking a major hit for the last two years, SEXMoney.com just keeps on growing. One earmark of their growth is their already worldwide operation, with offices in Germany, The Netherlands and Spain. They recently opened up another office in Ft. Lauderdale, Fla., thus adding to the international flavor of the company.
"It is important for us to form partnerships with companies and staff that furnished long-term experiences within the American adult market," Bayr notes. "It has been a very fruitful working environment as we've been able to form international partnerships between us, and we are all able to learn from each other. We will be continuing our growth process, adding offices in Paris, France and Milan, Italy. Over the next couple of years we plan to open an office in Tokyo, as well."
One of the ways SEXMoney has responded to the needs of their international customers is by introducing browser-language detecting banners. Just log in to their Linking Center, select banners by niche or site, and then choose which language to promote. A listing of censored and non-censored, site-specific and generic style, multi-language banners was launched in October.
"One of our major strengths is that we really team up with our Webmasters. Our Webmasters are truly the most important people in our company. We have dedicated support and coaching teams for our Web masters, people whose only task is to support our Webmasters with needed information and coach them, helping them to increase their sales on our sites. The teams are always locals who are native speakers."
Not only does SEX Money hold Web masters and affiliates in high regard, but they concoct creative ways to show them.
"We are in the middle of an exciting $10,000 cash giveaway, which will be awarded on Valen tine's Day, Feb. 14, 2004," says Bayr. "We are also working hard to pr ovide a solution to American Web masters to help convert at a global level. Set only one link, but convert in 25 languages both at home and abroad.
"SEXMoney.com affiliates also earn what we call our 'XXX Miles,' simply by earning their commissions. Those miles are redeemable for prizes like Palms, laptop computers, a Harley Davidson motorcycle, or a Mercedes Benz SL 500."
In some countries, SEXMoney even offers educational events called Web master Academies.
"In Germany, we had seven Academies in 2003, with more than 800 participants in attendance," adds Bayr. "SEXMoney.com is organizing these Academies (www.adult-Webmaster-acad emy.com) in order to teach our Webmasters how to make the most money with their sites. Why? Because when our Webmasters earn, we earn - we all have a vested interest in their success. In the coming year, we're planning on hosting our Webmaster Academies not only in Europe, but in the U.S. as well."
It doesn't stop there. By press-time, SEXMoney should be a full-fledged sponsor program that will assist American Webmasters in converting their domestic and International traffic.
So what is the biggest difference between SEXMoney.com and other U.S.-based affiliate programs?
"We offer a 100 percent transparent stats program," Bayr points out, "which is very unique and not something that American Webmasters are used to. We have used this type of statistics program for our European Webmasters right from the very beginning, and have always paid commission on every revenue for our Webmasters.
"We also have an advantage in our ability to bill our customers in their home currency - and to pay the Webmaster in theirs. That means that if a Dutch Webmaster converts a U.S. surfer, we have the ability to bill the U.S. member in American dollars, and pay the Webmaster in Euros. Likewise, if an Italian member is converted by a U.S. Webmaster, we can bill in Euro and pay in American dollars."
This melting pot attitude helps make SEXMoney a choice place to do business for adult Webmasters who want add some bucks to their bang. Yet the folks at SEXMoney are not letting their success go to their heads, and are staying humble. Their goal? Oh, just world domination, that's all.
"It is our hope to become one of the largest global affiliate programs, providing profitable solutions to Webmasters all over the world," summarizes Bayr. "Our plans to enter the U.S. market won't change that global focus, but will, rather, enhance it, expanding our ideas, programs and services to a new market. The U.S. market has the potential to become our second biggest money-maker, of course behind Europe. We will grow our staff within the U.S. offices, and the management focus there will evolve from being considered simply a 'foreign affiliate program' to establishing ourselves as a true worldwide affiliate program."
For more information on how SEXMoney.com can help you convert your global traffic, visit www.sexmoney.com or contact [email protected].
