Howard Stern's move to Sirius Satellite Radio has spurred retail sales for the holidays, according to a published report.
The aging, crass shock jock who ruled mornings on FM radio in Boston and elsewhere until last Friday takes his act to Sirius Satellite Radio, the number-two player in the subscription radio business, on Jan. 9. Judging by the shelves at some local retailers, he's taking a lot of Boston fans with him, boston.com reported.
Several store managers said Sirius receivers, which cost between $50 and $300, come with a $12.95 monthly fee, and have to be plugged into a car or home stereo, are among their hottest sellers this holiday season, the story said. Stern fans and their gift-buying relatives are cleaning out shelves as quickly as they are stocked with new units, according to the report.
''This is driving our revenue right now," Anthony Perry, a manager at Best Buy in the Fenway neighborhood, told the website.
''If we could stock a million of these, I'm sure we'd sell a million," added general manager Gary Oliveira.
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