When Jeff Mullen left New Sensations to start an adult marketing and media services company named All Media Play in September, he landed his former employer as his first client. Now he’s landed his former employer as the distributor of his own adult studio X-Play, and his first title will star a woman who also used to work with his former employer – Chloe Jones.
Jones, who was for a short while a Vivid Girl, used to be an exclusive performer for New Sensations while Mullen worked there as their director of marketing and publicity.
“Chloe Jones is a very unique talent,” Mullen said. “There were a lot of raised eyebrows among my industry friends when I told them that Chloe Jones would be a part of our first efforts as a company. The bottom line is that Chloe Jones sells”.
And the bottom line is why Mullen approached her with a revenue sharing deal rather than the traditional contract. The revenue deal is an open-ended deal – either party can terminate the contract at any time.
“Understanding that I needed some star power to get the company going, but wanting to keep my overhead low, we worked out a revenue sharing deal. I think that’s a way to get really quality talent without having to spend a lot up front and I think that’s the way,” Mullen told AVN.com.
As part of the deal with Jones, Mullen, who has a background in music management, set up Chloe Jones Pictures, a corporation that Jones owns. A percentage of revenue generated from her movies goes directly to that corporation. Jones also has the option of bringing projects to the table – on a co-production level. “We’ve had some major girls with some big, big companies inquire about coming on board with revenue sharing. And possibly a career management situation,” Mullen said
X-Play has developed connections in South America that will be a hallmark of their productions. Their first title, which Mullen hopes to have screeners of circulating at AEE, is Chloe Jones: Naked in Rio.
Naked in Rio is a gonzo series that takes two American women to Brazil, where they mingle with a Brazilian cast. “Having some English speaking women makes the video come together. It breeds familiarity. The majority of the Brazilian women we’ve found have never been seen before – and there are two guys that we use that both like a young Nacho Vidal,” said Mullen.
“Chloe did some extremely hard core scenes in Rio that will amaze some people,” Mullen added.
Rose is the second American female in Chloe Jones: Naked in Rio, which will come in late January. It will be distributed by New Sensations.
“We’re not trying to re-invent the wheel or do something that nobody else has ever done because it has all been done before,”Mullen said. “We simply wish to develop specific product that is currently not available in the New Sensations line-up.”
Mullen intends to develop a group-sex series and an ethnic series in the near future. For the most part X-Play will stick to developing series, but will co-produce features from time to time. And while the majority of their product will have a South American flavor, there will be domestic product shot as well.
“We make a product designed to excite the fans. That is pretty much the industry in a nutshell isn’t it?” asked Mullen.
Mullen can be reach at 323-467-9900 or [email protected].
