Erotica Los Angeles Returns to LA Convention Center in June - la weekly june 10 12

The ninth annual Erotica Los Angeles convention will return to the LA Convention Center June 10-12 with an expanded layout and an exciting new format.

The show is estimated to fill more than 250,000 square feet with intimate shopping and culture and play host to 40,000 consumers and over 275 vendors.

This year, Erotica LA (ELA) has expanded into a third convention hall, creating one central entertainment and shopping megaplex that will feature three interconnected marketplaces. These marketplaces will be defined either by genre or product, making it easier for attendees to understand the show layout.

LA Weekly and The Erotic Museum in Hollywood are sponsoring this year's event.

ELA 2005 will also boast more seminars and meet-and-greets with fans as well as new live entertainment. And for art aficionados, the convention will again feature a satellite exhibit filled with erotic masterpieces, interactive pieces and antiquities from the Erotic Museum. In addition, a 3,650 square foot satellite exhibit from the XART Gallery filled with Sensual & Erotic original contemporary art will be on display.

"We are very excited to offer consumers so many more choices this year," Chad Beecher, vice president of marketing & operations for ELA, said. "Our three marketplaces focusing on the Romantic, Gay and 'X' genres will offer consumers an environment where they can easily and comfortably navigate the selection of vendors, indulge in the varieties of entertainment, and partake in discovering and exploring their specific interests. We also expect many more 'ELA Virgins' this year, and by separating product, entertainment and lifestyle into these marketplaces, it will be a more tailored and enjoyable experience for all. Attendees can explore one area or all three marketplaces, which allows them to choose their level of exposure to the world of erotica."

Last year, ELA broke attendance records with over 30,000 visitors that included singles and couples who were there to check out more than 200 merchants, including Romantix, Red Light District, Forplay, Lifestyles, Wicked Pictures, West Coast Customs, Real Doll and Syren. The 2004 event also boasted live stage shows that were professionally choreographed, as well as lingerie and fashion shows, burlesque dancers, and Erotica LA’s own version of Cirque du Soleil — Cirque D’Erotica, an All-Male Revue. There were also prize and product giveaways throughout the weekend. A

Attendees can expect more high-energy stage shows this year with the addition of a second entertainment stage: The romantic section will feature lingerie and sexy attire fashion shows, while the “X” section will feature racier shows including fashion, exotic dancer revues and more.

To further educate the public about improving their romantic, intimate and sexual lives, the convention will also be launching an expanded educational program, doubling what was offered in 2004 and providing more topics, sessions and workshops to cover the broad spectrum of consumer interest. Last year’s seminars included two great talks by ELA's spokesperson, Dr. Ava Cadell, who taught attendees how to "Unleash Your True Sexual Prowess" and "Discover Tantric Sex." Additional seminars hosted by experts included "Mating and Dating in Cyberspace," "Seven Secrets To Fabulous Foreplay," "Safe Sex Facts 101" and "Sensual Massage Made Easy."

Erotica Los Angeles has become world-renowned for introducing new products, services and concepts in the world of romantic, sensual and erotic entertainment. Over the past decade, sensuous entertainment has become more accessible to the public and the headlining industry has become the consistent subject of mainstream network and cable shows. Erotica Los Angeles is one of the first conventions to take this mainstream entertainment directly to the consumer.

To register as a media representative, please visit erotica-la.com and download the media registration form available within the Media Center section of the site.

For exhibiting and sponsoring information, please visit erotica-la.com or contact Carolyn Wang at 818.718.5788 ext. 160 or via email at [email protected]

To purchase tickets to this year’s event, please visit the Web site at erotica-la.com or at ticketweb.com or by calling toll free at 866.468.3399. For speaking opportunities, please contact Katie Smith [email protected] at 323.997.2194.

For more information, contact:

Sue Jacob/Mariakay Chakos

SPPR

323.653.5153

[email protected]

Krista Erickson

SPPR

949.709.8960

[email protected]