When beverage giant Monster Energy and maverick apparel manufacturer Skin Industries set up their booths at the 2005 Erotica Los Angeles Show in June, it will be glaringly apparent that mainstream business has finally cozied up to the consumers who make the adult industry a multi-billion dollar powerhouse.
Even communications colossus Motorola wants to be a part of the action. It all means that this one-stop shopping orgy is no longer simply about selling sex, romance, and adult entertainment to the 50,000 attendees who descend on the Los Angeles Convention Center. It’s also about attracting outside commerce to this choice demographic with proven buying power.
The numbers speak for themselves: 75 percent of the Erotica Los Angeles consumer base falls between the ages of 25 and 45, with a reach of approximately 37 percent women. That spells branding, sales, and a new customer base that companies can find nowhere else. Pundits may quip that “adult” and “mainstream” are converging on a daily basis, but Erotica L.A. is the only place where the two worlds genuinely collide.
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For more information about Erotica L.A. scheduled for June 10-12, visit www.erotica-la.com.
