Erotica LA, an annual, three-day sexuality and lifestyle exposition, has introduced Erotica Bucks, an innovative new program designed to increase cash sales on the show floor.
“Erotica Bucks is designed to encourage attendees to purchase more products and services,” Bonnie Shapiro, Erotica LA account executive, told AVN.com. “Attendees are given a chip when they purchase admission tickets. The chip is then redeemable towards a five dollar purchase at any exhibitor booth.”
Exhibitors are then able to redeem the Erotica Bucks for full value.
Erotica LA 2007 — set for June 22-24 at the LA Convention Center — can now offer consumers an incentive to buy even more at the annual show where close to 300 exhibitors will display the newest, most innovative products in the erotic genre. In 2006, the convention drew nearly 40,000 people.
Shapiro went on to explain that Erotica LA exhibitors benefit from immediate cash sales, increased brand awareness, expanded customer relationships, press coverage and targeted sales leads.
“Exhibiting at Erotica LA is a very unique and profitable opportunity,” said Susan Clark, AVN’s chief marketing officer. “No one else offers a more effective, cost-efficient way for exhibitors of Adult products and services to reach such a large segment of their target audience under one roof. The exciting introduction of the Erotica Bucks program only enhances this opportunity."
Now in its 11th year, Erotica LA features upscale shopping, entertainment and educational workshops in the romantic and erotic genre. Exhibit space is on sale now.
For more information, or to reserve a prime booth location, contact Bonnie Shapiro at 818.718.5788, ext. 103, or visit www.erotica-la.com.
