The deadline for inclusion in the winter mailing of the Erotic Card Pack, January 20, is rapidly approaching.
Erotic Card Pack (ECP) is a co-op mailing where 15 to 20 companies band together to pool their resources thus reducing the cost to mail to a large quantities of consumers. Each client gets their own card to showcase their videos, website, products or services.
"Erotic Card Pack is a great way to generate new leads and business," Chris Lebrun, Advertising Sales Director for ECP said. "We mail ECP three times a year to 100,000 erotica buyers, it's a proven winner. Almost every advertiser who started with us for the launch issue has come back for three subsequent mailings."
According to Lebrun, the main reason advertisers come back are low prices and a record of success pushing product.
For a company to reach 100,000 proven direct mail buyers, Lebrun says, it would normally cost around $35,000. With a co-op mailing the costs are reduced to approximately $5,000 – just a little under five cents a contact.
ECP claims their campaigns have conversion rates that vary from a half percent to two percent, depending on the product and type of ad placed in the package. A conversion rate of two percent would provide an advertiser with 2,000 new customers that have expressed an interest in the advertiser's products and services.
ECP obtains qualified leads, consumers who have purchased erotic materials via mail order within the last six months, from video companies, adult toy companies, direct mail catalogs and magazines.
ECPs clients include Adam & Eve, Video Age, Astral Ocean, Xandria and Backroom Sales, Herbal Groups, Global Publications and Backroom Direct are just a few of the regular ECP clients.
The mailings take place in spring, fall and winter. The winter mailing will go out in February.
Anyone interested in advertising in the next edition of can get a sample of the card pack and free media kit by calling Chris Lebrun at 818.781.2345 x253 or he may be reached by e-mail at [email protected] . Anyone wishing to meet at AEE regarding advertising should contact Chris by Tuesday.
