Companies intersted in advertising in the fall mailing of the Erotic Card Pack (ECP) have until the end of the month to lock in their inclusion in the co-op mailing to 100,000 buyers of erotica goods.
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| Adam & Eve Card Distributed By ECP |
ECP is a co-op mailing where 15 to 20 companies band together to pool their resources thus reducing the cost to mail to a large quantities of consumers. Each client gets their own card to showcase their videos, website, products or services with the goal of increasing their customer base; selling their products and directing consumers to their Websites.
"Erotic Card Pack is a great way to generate new leads and business," Chris Lebrun, Advertising Sales Director for ECP said. "Almost every advertiser who started with us for the launch issue has come back for three subsequent mailings."
According to Lebrun, the main reason advertisers come back are low prices and a record of success pushing product. He says that for a company to reach 100,000 proven direct mail buyers it would normally cost around $35,000 but with a co-op mailing the costs are reduced to approximately $5,000 – just a little under five cents a contact.
Conversion rates vary from a half percent to 2 percent, depending on the product and type of ad placed in the package. A conversion rate of 2 percent would provide an advertiser with 2,000 new customers that have expressed an interest in the advertiser's products and services.
"Usually the 'free' offers get really good response. Not that it's really free – you can still make money off the shipping and handling fees," noted Lebrun. "You always want to do your best promotion on a card pack because it's a lead generation program. Your main goal is to get new customers – then send them out your catalog and your other offers."
ECP obtains qualified leads, consumers who have purchased erotic materials via mail order previously, from video companies, adult toy companies, direct mail catalogs and magazines.
"We're buying lists that include current customers to those who purchased six months ago – spread out over 10 sources to ensure quality leads," Lebrun said.
Adam and Eve, Video Age, Video Team, Astral Ocean, Xandria and Backroom Sales are just a few of the regular ECP clients. Fetish makers and retailers JT Stockroom and magazines such Perfect Ten and Celebrity Skin have also found ECPs services useful.
The fall mailing will go out in October. However, the mailer closes on August 31, so Lebrun advises advertisers to act soon if they wish to be included.
Anyone interested in advertising in the next edition of can get a sample of the card pack and free media kit by calling Chris Lebrun at 818.781.2345 x253 or he may be reached by e-mail at [email protected].
