Erotic Card Pack is preparing for their next direct mail promotion, due to reach 100,000 adult customers in October. The company’s Fall 2004 mailing will be the latest in three years of campaigns aimed at helping publishers, mail-order houses and web destinations reach new, adult-friendly customers.
The co-op nature of the mailing helps keep marketing costs down for small business. Spitting expenses between fifteen to twenty businesses reduces per contact prices to less than five cents each. Erotic Card Pack advertising “levels the playing field,” says advertising sales director Chris Lebrun, “because everybody reaches the same customers.”
“Everybody who has participated has done really well,” says Lebrun citing the lists proven recipients as a prime contributor. “We get our lists from a lot of different direct mail companies. These customers are all adult buyers of magazines, videos and more.”
Current participants include Adam and Eve, Astral Ocean, Backroom Sales, Herbal Groups, Homegrown Video, Video Age and Xandria. Clients receive their own card to showcase the product. Space on additional cards may be purchased if needed. The cards are full color on the front and black and white on the back.
Free samples of the card pack and a media kit are available to prospective advertisers by contacting Chris Lebrun at (818) 781-2345 extension 253 or via e-mail at [email protected].
