The Fall 2004 Edition of Erotic Card pack is almost completely sold out, according to advertising sales director Chris Lebrun. A few advertising opportunities are still available, but as the mailer is limited to 25 advertisers, it will not be available for much longer.
“We’ve had incredible response from all our clients,” said Lebrun. “In addition to the regular advertisers, we’ve added quite a few new companies to the mix.”
Erotic Card Pack will reach 100,000 adult customers in October. The company’s Fall 2004 mailing will be the latest in three years of campaigns aimed at helping publishers, mail-order houses and web destinations reach new, adult-friendly customers.
The co-op nature of the mailing helps keep marketing costs down for small businesses, Lebrun said, while splitting expenses between fifteen to twenty businesses reduces per-contact prices to less than five cents each. Erotic Card Pack advertising “levels the playing field,” explained Lebrun, “because everybody reaches the same customers.
“Everybody who has participated has done really well,” Lebrun added, citing the lists’ proven recipients as a prime contributor. “We get our lists from a lot of different direct mail companies. These customers are all adult buyers of magazines, videos and more.”
Current participants include Adam and Eve, Astral Ocean, Backroom Sales, Herbal Groups, Homegrown Video, Video Age and Xandria.
Clients receive their own card to showcase the product. Space on additional cards may be purchased if needed. The cards are full color on the front and black and white on the back.
Free samples of the card pack and a media kit are available to prospective advertisers in this edition of ECP. Contact Chris Lebrun at (818) 781-2345 extension 253, or via e-mail at [email protected].
