Enhanced adult content specifically for mobile phones with WAP and GPRS devices is coming in July from Private Media Group, which will start it for British customers then and bring in more countries "in the near future," the company announced May 30.
The adult entertainment giant launched their new service, using British-based Bango.net technology, for delivering and selling Private content to WAP and GPRS-equipped mobile phones May 30. "There has been a tremendous amount of publicity in the UK over the past months highlighting new mobile devices capable of receiving video content," said Private chief executive officer Charles Prast in a statement.
"Initial reports indicate that these phones have been a commercial success," he continued. "Privates entry into this marketplace as a branded content provider offers a complementary alternative to many of the popular mainstream photo and video services currently available. In a previously SMS text message dominated marketplace, we are now pleased to leverage Privates core strength as a content brand to offer consumers a more colourful and exciting experience on their mobile phones."
Customers will get to pay for their content by way of "a simple mechanism with direct charging to their mobile phone bill," Private said, with the company's most popular content featured and updated regularly.
"With the massive uptake in usage of colour WAP and GPRS enabled mobile phones, we believe the consumer market for subscribed wireless adult media has enormous potential right now," Prast said. "In addition, this follows Privates profitable strategy of content delivery through revenue sharing agreements and relationships with trusted billing partners, eliminating the need for credit card information or the disclosure of other personal information." A report from the IT research company Visiongain forecasts that profits from adult content transmitted to mobile phones will reach an annual $4 billion by 2006, out of a total annual adult market of $70 billion.
