Following the dramatic sales of a covertly advertised vibrator in its nutrition and wellness section, online pharmacy Drugstore.com has decided to go whole hog into the adult products business.rnrn
The site is shored up by alliances with Amazon.com and brick-and-mortar pharmacy Rite Aid, and pulled in $194 million last year.rnrn
Peter Neupert is the chairman of the Bellevue, WA company, and noted that items of an intimate medical nature, such as ovulation timers and lubricants, have always been strong sellers online due to the advantage of anonymity.rnrn
The vibrator was listed as a "personal massager" when it debuted on Drugstore.com in 2001, and became one of the top revenue grabbers that holiday season.rnrn
Adult products are now listed on the site under the tab "sexual well-being."rnrn
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