"Really know your industry, do lots of research, start small and don't underestimate your marketing," says Shantale Pipkins, President of Dreamzotic Communications, www.dreamzotic.com, a content provider for adult Webmasters. The product that she is talking about is the brainchild of Shantale and her husband, Robert Pipkins, who serves as Vice-President of the company. It involves streaming video, which allows users to view video footage without having to download the video file. Shantale says the twist Dreamzotic incorporated into their site is a Java-based software program that works with virtually all browsers, and allows full audio on all videos without the need for plug-ins.
In the beginning, the company had problems similar to most Webmasters - getting traffic and having surfers sign up for membership. "We came from an engineering background and we came up with a good adult product and great organization, but we failed to market it," says Shantale. The couple, who were long-time fans of adult movies; watched a number of adult videos on the Net. "We found that the majority of them were not high quality, and neither were a lot of adult sites," continues Shantale, "so we decided that we could put something together." Thus was born Dreamzotic. The company started up as a pay site about four years ago, when the Net was not quite the phenomena it is today. "When we started it was difficult to get videos because [adult] studios weren't very Net savvy," says Shantale. "[Studios] didn't realize that the Net was where they would have to be to survive in the adult business. Now pretty much every adult video studio has something on the Net."
Despite minor difficulties, Dreamzotic has gone from being a moderately successful video paysite into a thriving content provider. The company now supplies to Websites like Kara's Adult Playground, Cybererotica, CEN, and Whitehouse. "Video is a premium commodity and definitely difficult to stream," says Shantale. "It takes a lot of time to digitize, edit, compress and upload. It's a difficult task to take on and something that most Webmasters want to contract out." With Dreamzotic, Website owners can add a library of videos to their sites, complete with favorite categories including gay and fetish. Dreamzotic streams from adult studios such as Sin City and Odyssey Video Group, assuring site owners of high-quality product. Surfers view the library from Dreamzotic's video servers, though it appears to originate from whatever member site they've logged onto, similar to an online video rental store. Dreamzotic handles all design, programming and daily site updates. In addition, Dreamzotic offers services that cover a variety of Webmaster needs, including partnership programs for free sites and additional revenue for adult video producers and studios.
Webmasters can add value to free sites by using the company's "Free Video of the Day" with Dreamzotic logo and earn 50 percent of initial and recurring membership sales. "The daily video has links to our sign-up page and we give video content in exchange for traffic. However, we have high standards as far as the type of sites we do business with us. We always make sure sites affiliated with us are ethical and high quality," says Shantale. "We are growing quickly because Webmasters like our content, they don't have to do any work and they have a video library that's updated everyday."
