After two-and-a-half years and millions of dollars spent in development, adult B2B Internet advertising exchange Dollars.com has launched.
The announcement is significant, the company said, not only because of the time and money spent, but because of the way Dollars.com, brought to fruition by the team behind Consumption Junction, aims to revolutionize the online Adult advertising machine through the use of an unprecedented statistical analysis called RPM.
“We've connected the ad delivery to the tour delivery to the payment gateway to the payout reports, allowing us to know in real time all aspects of the transaction,” said Rick Latona, Dollars.com consultant. “Doing this has enabled us to build a point-and-click interface for advertisers and publishers to control all aspects of their business in an efficient B2B advertising exchange marketplace.”
Dollars.com monitors each aspect of a commission-based advertising transaction. It serves the banners, through a National Net server farm; hosts duplicate tours of thousands of sites including Lightspeed, TrafficCashGold, SexMoney, PornKings, EpicCash, Naughty America, OxCash, Capital Bucks, and CJ Bucks; and processes the joins in conjunction with Epoch/Paycom. This allows Dollars.com to draw reports and statistics based not only on the click-throughs, conversion ratios, and payouts of a sale, but also on the amount of impressions needed to generate it.
The value is the Revenue Per Thousand Impressions (RPM).
“Looking at a campaign through conversion ratios is just wrong,” Latona said. “Click-through ratios are a variable and not a constant. The only constant is the impression count. Therefore, knowing how much revenue you make per 1,000 impressions of an advertisement (RPM) is the ultimate method to judge your real inventory.”
The method is based on Cost Per Thousand Impressions (CPM), which is used to determine how much an Internet publisher charges a prospective advertiser for space on their site. RPM determines the exact revenue generated from 1,000 impressions.
Dollars.com allows users to sort sites via RPM to choose which advertisers are the most profitable.
In addition, the software offers free banner hosting, a centralized reporting system and control panel to manage any banner or text link, integrated fraud controls and a fully rotating and weighted zone/banner structure.
The system is designed to put all of its users on a level playing field, since all statistics are readily available. Each program’s hits are counted the same and there is no shaving, since, the company said, Dollars.com reads all processing data dumps.
A 24/7 support call center will soon be available, along with additional affiliates.
“Everyone seems to be as anxious as I am to see how people will react,” Latona said. “It's a profoundly powerful system and my game to lose.”
