After several years of development, affiliate hub Dollars.com is closing shop, effective immediately.
The company plans to sell their assets, including the domain name.
“It’s a damn shame that most people couldn’t understand it. On hindsight, we made it too complicated. The sad fact is that people actually would make more money if they sent their advertising traffic through the Dollars.com platform. The innovative Revenue Per 1000 impressions (RPM) technology proved it in the numbers,” said Rick Latona, program manager.
Vinci Holding, N.V., Dollars.com’s parent company, said they intend to compensate the affiliate programs that paid setup fees to join the exchange.
“They will be notified separately and best efforts will be made to ensure no bridges are burned,” Latona said.
Vinci is soliciting offers for the company’s software and domain, but expect to sell the latter to a financial institution. The company’s patents are not for sale, but the software buyer will be granted a perpetual license.
“Dollars.com works and the model is solid, they just weren’t ready to spend the extra time and money required to convince the industry when they have so many other lucrative projects on the table,” Latona said.
