A new secure video-on-demand playback program for DivX-certified DVD players, DivX video playback on handheld and portable devices, and other new programs highlighted DivXNetworks, Inc.'s presentation at last week's RetailVision North America gathering.
"DivX video is a global phenomenon that is powering an entire ecosystem of consumer technology products, from millions of next-generation DivX Certified devices to video editing and creation software from companies like Roxio and Intervideo," said DivXNetworks chief marketing officer Kevin Hell. "We're excited to provide retailers with an overview of how the DivX video experience can add real value for their customers across a range of products and devices."
The new secure VoD playback, according to DivXNetworks' Tom Huntington, involves allowing a personal computer user to download a film or video from the Internet, burn it onto a compact disc, and play it back securely on his or her DVD player and television set, "extending the DivX experience from the PC to the TV.
"It took a long time to develop," Huntington told AVNOnline.com about this extension of the DivX Open Video System to DVD players. "It was something our engineers were working on for over a year. There's a lot of coordination involved in getting the technology on the chips, and in getting the security on the PC side." The technology includes tooling to prevent anyone else from copying what was downloaded and burned onto the first disc.
Other new programs DivXNetworks rolled out at RetailVision included high-definition DivX video playback at a fraction of the size of broadcast HD files, conversion of DV home video footage to DivX using their Dr. DivX video software for over 20 times better compression, and a DivX-certified DVD player.
DivX is said to offer up to 10 times better file compression than MPEG2, the current DVD standard, with no loss of quality, letting users put a full-length film on a single-data compact disc for playback on DivX-certified devices. Some estimates hold that as many as more than a billion DivX-certified files exist at this writing.
The next scheduled RetailVision trade show is September 7-10 in San Diego.
For more information, visit DivXNetworks on the Web.
