Digital Sin will host superstar rapper 50 Cent at its booth this Saturday at the AVN Adult Entertainment Expo in Las Vegas, where it will officially announce he has signed an exclusive deal to create an interactive sex DVD bearing his name.
Digital Sin will collaborate with 50 Cent and G-Unit Adult Films to produce Groupie Luv, which will take viewers inside his X-rated lifestyle.
Jeff Mullen, director of marketing and media for Digital Sin, told AVN.com the DVD would provide an all-access look at 50 Cent and the G-Unit as they travel the country doing concerts. He indicated that 50 Cent would not be the person having sex, but will be the center of attention and directing the party.
"You're banging their girls backstage at the concerts and hanging with them on the tour bus," Mullen said. "The viewer will be able to choose which girls have sex and where the sex will take place."
Mullen worked closely with Digital Sin President Scott Taylor and 50 Cent's attorney, Theo Sedlmayr, in New York to complete the deal.
"We were warmly received in New York and that put the whole deal on the fast track," Mullen told AVN.com. "(50 Cent's) a marketing person and he understands this is another marketing outlet for him that will open him up to a bigger audience."
The rapper, whose popularity skyrocketed with the multi-platinum album "Get Rich or Die Tryin'," is expected to be on the Sands Expo Center show floor about 1:30 p.m. Saturday.
"This will not be a typical rapper-does-a-porn video," Mullen said. "This is a product shot on high-definition that will provide an intimate, up-close, lifestyle experience."
Digital Sin plans to release Groupie Luv later this year.
