Digital G’s Casino Sex will benefit from the same cross-marketing that all of the studio’s titles get from using adult performers who also do soft-core movies that are shown across the globe. It’s easy to do when your director of talent and marketing is also the same man who casts most of the soft core seen in America and even has an international outreach.
“I will send out a press release on the girls doing a soft-core series and mention that they are in one of the Digital G videos,” Robert Lombard, director of talent and marketing for Digital G, told AVN.com. “We’ve seen our unit sales go up every time.”
Lombard, who through his Creative Imaging Casting has given a number of adult performers international exposure through his casting work with cable channels in the softcore arena, casts the same women he regularly casts in softcore for Digital G videos.
Lombard basis his casting decisions on one simple concept, “Demand. Buyer demand. These are the women that the buyers keep talking about,” Lombard said.
The formula works because Digital G, while XXX, aims to keep the audience that these women have developed in softcore – women and couples.
“We stay away from really hardcore scenes. We don’t do things that are denigrating to women – no facials or anything like that,” Lombard told AVN.com.
The last in a series of features that were tied together geographically by a Las Vegas location, Casino Sex is also the last video that was directed for Digital G by mainstream crossover Allan Lee. Future Digital G productions will be helmed by James DiGiorgio.
In front of the camera for Casino Sex were Wendy Divine, Olivia Saint, TJ Hart, Chelsea Bleu, Syren, Ava Vincent and Nakita Kash, who turns a steamy performance in what was either her first or second onscreen threesome. Dale Dabone, Eric Masterson and Herschel Savage are the male talent in the video.
Casino Sex streets this week both in VHS and DVD and is distributed by Dave Paterson of Scarlet Tower.
