Adult mobile content provider Desire.tv has launched mPUSHlive, a live streaming video-to-mobile service, to be broadcast on adult television stations.
The result of Desire.tv’s partnership with Adult Mobile Solutions (AMS), the service is a U.K. first, operating 24 hours a day all year long and making it easier for fans to interact with their favorite models live on the air in real-time chat sessions featuring live streaming video.
The service operates from an easy setup, with a simple download to the user’s phone. The user sends a text message to the AMS short-code and chooses one of the presenters to chat with. Users then can send messages and chat directly with the presenters for some real-time fun via their mobile devices.
Desire.tv director Michael Whelan says, “This is the first application of its type to be marketed on TV. We are all very excited about this service launch, all powered by mPUSHlive.”
