Dennis D. of DNA Acquires Bruce Seven Line

The legend of director Bruce Seven shall live on, thanks to Extreme Associates president of sales and DNA owner Dennis D.

D. has purchased 300 of Seven’s titles from Pleasure Productions, and will be re-releasing them under a new imprint he’s founded, Underworld Entertainment. Two hundred fifty of the titles are bondage-themed, while the remaining 50 feature straight sex.

Five of the titles will be released each week for the first four months of Underworld’s existence, and they will be given upscale foil packaging, a fact of which D. is most proud.

“We’ll be the first bondage company to have foil packaging,” boasted D., who has a prestigious background in the arena, having run the bondage line at Bizarre Video for three years. “This is just like another business venture, and hopefully there’s more to come.”

Following the four-month re-launch of the Seven line, Underworld will begin releasing new titles under the Seven name. D., meanwhile, will continue performing his duties for DNA, Extreme and Evolution Erotica.