RazorPop, the parent company of P2P file-sharing software TrustyFiles, announced a branded version of their software called BrandedP2P.
BrandedP2P allows entertainment or marketing companies to distribute TrustyFiles with their logo, graphics, news feed, and Web site link, and also has the option to allow users to access a private network with the company’s exclusive content.
RazorPop founder and CEO Marc Freedman told AVNOnline.com that he envisions the branded software as a recognition tool and as a way to get more companies participating in the file-sharing world.
“The first phase of any technology-based business is when people put the technology into the field they let users enjoy it, but for a business to mature you need the participation of all the industry players and the ability to market and brand,” he said. “I think that’s the future of file sharing.”
The company has thus far provided BrandedP2P software to music industry publisher Musicdish, music distributor Intent MediaWorks, and multi-platinum Grammy-Award winning artist Sananda Maitreya, according to Freedman.
However, he also has an eye on the Adult industry.
“There are 80 million file sharing users out there and over 50 percent of searches are for Adult entertainment, so you have a captive audience of 40 million people who are looking for Adult entertainment on the file sharing networks,” Freedman said.
Adult companies can take advantage of that market by supplying either free promotional content or secured licensed content via their personal BrandedP2P.
The file sharing market is virtually untapped in terms of marketing potential, Freedman pointed out.
“You have a large audience that is hungry for your content with basically no competition other than individually submitting content that people are directly sharing. A lot of that stuff is chopped up and low quality. Personally offered content is going to be far superior. We’re providing a way to reach that market,” he said.
BrandedP2P software is powered by RazorPop’s TrustyFiles High Performance File Sharing software. The software can access and share files across multiple major P2P networks, such as Kazaa/Fast Track, Gnutella and Bit Torrent, as well as private networks and the Web.
More information about BrandedP2P is available through BrandedP2P.com.
