To mark the beginning of the company’s 10th year, Cruising for Sex has put its website through a total design overhaul, taking on and eliminating the constant issue of how to make a huge website more manageable for the tens of thousands of daily visitors.
“We have constantly looked to renovate and keep our website fresh,” says Keith Griffith, owner of Cruising for Sex. “With that in mind, we’ve removed two things that confused many of our visitors: frames and tabs. Navigation will now follow the user on every page from the same, upper-left corner location.
“We’ve also placed log-in and log-out links within this navigation bar, plus we’ve added a control panel where a person may, from one page, view all their current personal ads, all message board threads they’ve subscribed to, all personal messages, all photos in their personal gallery, and all entries into their blog,” Griffith continues. “The control panel becomes the central, one-stop place to keep track of everything.”
Along with the new design, the company has thrown out its long-standing rate structure, which was based on flat rates and sponsorships. It continues to offer limited sponsorship opportunities, but more importantly, ads are priced based on CPM (cost per thousand) impressions.
“Advertisers will pay no more than .002 cents per impression to reach our vast audience,” Griffith says. “In addition, we’re now offering, for the first time, very affordable text ads where you can buy either a two- or three-line text ad to promote your product or buy a one-line brand-name text spot.”
Rates for the text ads are affordable, ranging from $100 to $250.
To attract new clients, the company is offering up to 50 percent off some ad buys during an introductory period.
“We’re convinced if you give us a try, we’ll make your investment well worth it,” states Griffith. “Our research confirms our audience is not afraid to buy online, and as you might imagine, they’ll be especially interested in purchases from our industry!”
