Chambliss, Arnold Form Broadcast Outlet, Launch HEAT On Demand

The leaders of two adult studios have announced the formation of Deep Star Broadcasting Systems, Inc. Deep Star will make its first offering a new video-on-demand (VOD) service called HEAT On Demand.

The principals of Deep Star are John Chambliss, CEO of Simon Wolf Productions and Richard Arnold, CEO of Pure Play Media.

Chambliss will direct the programming operations for HEAT On Demand and serves as President of Deep Star. Chambliss directed all of the VOD and satellite programming for Colorado Satellite Broadcasting (NOOF) for five years.

“Today’s television audience is constantly shifting, and while we’re targeting the traditional adult viewer base, we’re also focusing on the continually expanding ‘cross-over mainstream audience’ with additional categories designed to reach this relatively new market comprised primarily of couples and women who are starting to embrace adult entertainment,” Chambliss said.

Arnold, who also heads Canadian-based Software Entertainment LTD, an organization focusing on the licensing of broadcast rights, formerly was President of Private North America, a subsidiary of Private Media Group. He will direct the business operation of HEAT On Demand, and serve as Chief Executive Officer for Deep Star.

Arnold described the company’s unique approach to acquiring content.

“I am a believer in the old ‘United Artists’ concept, wherein studios share in the revenues their productions earn, and we have implemented this policy with HEAT On Demand,” Arnold said. “Until now, the other major adult content aggregators have refused to provide anyone with such a percentage, and we are finding the reception to our plan very positive.”

Bill Furrelle heads the affiliate sales program for HEAT On Demand. Having previously served six years as vice president in charge of sales for Playboy, where he developed the company’s VOD strategy and deployment, Furrelle now serves as Senior Vice President of Affiliate Sales for Deep Star.

Michael Ninn, CEO of Ninn Worx, has developed the unique and stylized look of HEAT On Demand and serves as Creative Director for Deep Star.

HEAT On Demand will offer a number of distinctive features, designed to make the platform unique among current VOD offerings, including: (1) all of its titles will be offered in both Spanish and English; (2) every performer I.D. in every program it delivers is actually validated by the authorizing governmental agency; (3) a supporting Website will be offered in both English and Spanish; and (4) its greatly expanded content selection of 17 uniquely different program categories is designed to capture both existing adult viewers, plus the constantly expanding “mainstream” market.

HEAT On Demand is initially offering 25 hours of premiere content, with a 50 percent monthly refresh and sub-packages designed for maximum versatility.

In addition to offering content from Ninn Worx, Simon Wolf Productions and Pure Play Media, the new service will also feature an array of productions from Illicit Pictures and Private Media Group, with special presentations from Seymore Butts and Suze Randall. Additionally, Chambliss and Arnold are now negotiating with a host of other studios and independent producers and directors who wish to become a part of HEAT On Demand.

Robert Herrera, CEO of Illicit Pictures, said, “It is very gratifying to know that someone has finally recognized the importance of producers and directors as the ‘life-blood’ of domestic adult television … and is expressing their appreciation by handing us an actual percentage of the profits they derive from our work.”

The new VOD service will also be supported by a unique Website, www.HEATondemand.com, which will be presented in both Spanish and English, and feature a monthly program schedule, plus critical ingredients designed to sell each program being offered.