''Cell Phone: Track My Mate's Location.''

Now that wireless companies are assisting local authorities in tracking the origins of 911 calls, the money-making potential of knowing exactly where someone is has raised its head.rnrn

Location-tracking services will be in place in many U.S. markets by 2005, and, in addition to short messaging services (SMS) already available, companies are considering using wireless phones for folks interested in finding love.rnrn

These services are already in use in some parts of Europe and Japan. Singles will subscribe, fill out an online profile, include a picture if available, and rendezvous if singles with matching profiles are in the area.rnrn

Being instantly accessible by a suitor has caused concern.rnrn

Heather O'Neal, a 28-year-old media strategist in Ashland, Oregon, who met her current boyfriend, Nick, through an SMS service, agreed.rnrn

"That sounds kind of scary to me, just because it gives out my address," she said. "First you have to talk to someone for a while. I would definitely want to see them and know they are not a psycho."rnrn

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