The Apprentice's Kristi Frank, Survivor: Amazon player and Playboy feature Heidi Strobel, and Guess supermodel Victoria Silvstedt will join Swedish-based FX Mobile when it premieres at this week's Electronic Entertainment Expo.
Planning to use traditional retail to distribute its content cards - where consumers can buy a wide range of what they call "full-on, full of fun" mobile content - FX Mobile hopes their presence at the May 12-14 gathering will add to the widespread media attention they've received on their native grounds.
So does Jason Sechrest, the adult Internet maven/entertainer and mastermind of JasonCurious.com, who is handling FX Mobile's North American publicity as well - and says the company doesn't mind getting adult entertainment involved with their plans.
"They're coming here to close a lot of deals with major mainstream corporations, from movie studios to recording artists," he said, "and they've decided that they want to involve the adult community in their product as well. They know there's a huge market for having well-known adult stars available for download on people's cell phones and they want to take advantage of that by offering the whole nine yards -- the star's images, new movie trailers, personal greetings from them, everything they're offering for the mainstream. It's a great way for any company to promote their contract stars."
FX Mobile offers such mobile content as advanced ringtones and wallpapers, celebrity greetings, games, trivia, a recording artist's greeting and latest hit record as a ringtone. And FX would become the first provider of mobile adult content to the United States, Sechrest said, because adult content at this writing is otherwise prohibited by all U.S. operators.
Toby Jorgensen, president of FX parent company Federation X, plans to be at the E3 show with executive vice president for North America Diane Kane, looking for distribution and content providers for the planned August launch.
Jorgensen said cell phones are not just for telephone calls and text messaging anymore. "Corporations big and small, from movie studios and recording acts to celebrities, are using them as marketing and content distribution vehicles," he said, announcing the company's E3 appearance, "offering a wide range of content and experiences. And FX Mobile is the ultimate marketing device for businesses around the world for the emerging mobile lifestyle."
Silvstedt, Frank, and Strobel will sign autographs and take pictures at the FX Mobile booth.
FX Mobile's retail plan is to use traditional marketing and product delivery, with retailers using FX's own custom displays and customers able to get what they buy delivered right to their cell phones or other mobile communications devices. Retail cards can be adjusted to fit several worldwide pay systems, the company said, and customers will be able to identify what they want simply enough, since specific content will be branded on the front of the cards by product, category, and price grouping, with instructions on how to use the card and retrieve the content they buy.
For more information, including scheduling meetings with Jorgensen and Kane, contact [email protected] or (323) 650-1952; or, visit the FX Mobile exhibit at the Electronic Entertainment Expo, Los Angeles Convention Center, Kentia Hall, #6510.
