Continuing its aggressive, proactive plan of growth, Consumption Junction has brought in James Lynch - known better around the adult Internet as jimmy3way - as affiliate director for its continuously growing CJ Bucks affiliate program.
"He rebuilds, plain and simple," said Consumption Junction chief Rick Latona. "He'll make sure the customers convert from trial members to full-join members and that they'll remain customers."
Lynch has been a force in the adult Internet for several years, but he may be best known as the former marketing director for Top Cash/Top Bucks. "They're famous for being such analytical statisticians," Latona said, "and he's very good."
Lynch's hiring is part of CJ's aggressive growth and customer service planning. "We have 11 sites now - we could have launched [CJ Bucks] quickly and just tried to knock it out by trial and error," Latona said. "But we spent eight months and a million dollars building sites."
The group has original content sites, "reality" sites like SwingForDollars.com, and the exclusive license to market the Thrill Hammer, "a big dentist's chair that people control over the Internet," Latona said.
He said the program's growth for the coming year should be significant, if the company sticks to its strategies. "We're going to be buying a lot of traffic from people," Latona said. "We've got a great relationship with most Webmasters. And we have an excellent brand in this industry. We're staffing with top talent."
Lynch is a critical signing in that regard - especially since his real job, Latona said, is to make sure affiliated Webmasters and advertisers "are the happiest and the most profitable in the industry, period."
