Mobile solutions provider Brickhouse Mobile has announced the details of their five-year agreement with New Frontier Media, with whom they will develop, distribute and sell TEN-branded mobile phone content worldwide.
The deal calls for Brickhouse to develop TEN’s complete mobile strategy and product line, which consumers will be able to purchase through a monthly subscription or a la carte.
Initial mobile content offerings include celebrity voice tones, wallpapers, Adult videos and casino and action games. Brickhouse plans to release the content in the spring, when it will be available via web sites, WAP sites, Java applications, and BREW applications worldwide.
“We are elated to partner with New Frontier Media, the leading distributor of adult entertainment in the cable industry. Leveraging TEN-branded content and our combined distribution channels, we will enable New Frontier to create new customers and further profit from existing customers via brand-centric mobile products, promotions, and cross-marketing,” said L.R. Clinton Fayling, president of Brickhouse Mobile.
The deal also calls for the development of a mobile content age verification system, which will be implemented through use of a credit card and user information registration via the TEN branded web site and WAP site.
“We are extremely excited about the opportunity to promote and distribute our extensive library to the wireless market. The Brickhouse team has successfully promoted mainstream branded content around the world, and we intend to fully leverage their experience as well as their relationships with the major carriers,” said Ken Boenish, president of TEN.
