Sex toy and novelty maker Ben Wa has contracted RAD Group for the company's marketing and promotional services for 2003. rnrn
"We have set the standard for innovative design and quality manufacturing of fantasy sex toys for over 60 years, said Ron Rovin, General Manager of Ben Wa, "We are more than just balls, and we are excited to have the RAD Group on board to re-define our presence and image."rnrn
"We are thrilled to have this opportunity to work with Ben Wa and to highlight for the players in the adult industry what consumers have always known - Ben Wa is to sex toys what Xerox is to copy machines," said Tiffany Wright, V.P. of Marketing for RAD Group, "when consumers think of sex toys they think Ben Wa."rnrn
RAD Group plans are to achieve their goals by redesigning the packaging of Ben Wa products on a case by case basis. "We intend to create packaging that matches the appropriate demo for each product," Wright told AVN.com.rnrn
Ben Wa's new image will also be reflected in new print ads, an increased presence on the convention circuit, and an outreach to mainstream media outlets - all with the intention of raising the companies profile with distributors. rnrn
Although the RAD Group has primarily worked with mainstream entertainment clients in the past, Wright feels that won't have any problems working within the adult industry - she has a Ph.D. in Psychology and has published papers on personality and sexuality. rnrn
World renowned for introducing and popularizing the famous Ben Wa Balls, Ben Wa manufactures and distributes a full line of fantasy toys and novelties. rnrn
Rovin adds, "We are committed to delivering the best sex toy on the market. We believe that state of the art materials combined with solid research and development are the essential components to the success of our toys over the past six decades."
