Adult search engine AskJolene.com announced their new keyword-targeted advertising program.
"We are the first adult search engine to introduce keyword advertising," CEO Toine Verheul told AVNOnline.com. "This is a major leap forward. Keyword-targeted advertisement has become the norm on the mainstream Web, and with good reason. Now it's time for the adult Web to follow suit."
Targeted ads are shown only to users who are actively seeking a particular type of advertised content. Higher relevance results in higher click-through ratios and leads to a higher consumer confidence, "something that is sorely needed on the adult Web," said Verheul.
The new program is fully automated and Web based. At sales.askjolene.com, advertisers can choose from a broad range of adult categories; select a gallery, banner, or text ad position; and complete the deal with an online payment.
"This is the latest milestone in our continuing effort to make AskJolene.com the ultimate search experience on the adult Web," said Verheul. "Our main focus has been on quantity, freshness, and safety. Now that we feel we have tackled these challenges, we can go back and concentrate on the quality of our results."
