LOS ANGELES—Longtime adult industry publicist April Storm has merged her company, Versatile Media Group, with Pipeline-Media in a move to expand both groups’ reach and level of client services.
Storm expects the merger to be a smooth transition, and she will continue to represent both adult and mainstream clients—particularly adult clients seeking to cross over into the mainstream.
The day-to-day needs of adult and fetish clients will be handled by Pipeline-Media.
“The industry is more challenging than ever,” Storm said. “The changing demands of our clients have made now the perfect time to make this move. It will allow me to continue to provide our clients with the best service in both adult and mainstream.
Pipeline-Media has the experience and expertise to handle the adult clients, freeing up time for me to focus on cross-over ventures, charity work and other mainstream needs.”
Pipeline-Media, headed by Tiki Pavelle, specializes in public relations and social networking management, and works to facilitate web design, head shots, clip store management and content exchange shoots. XRCO Hall of Famer Roger Pipe of RogReviews.com serves as the company’s head writer.
“April is the best publicist in the adult industry,” Pavelle said. “Her experience will be a great asset for us. Providing quality service has been my main goal from day one with Pipeline-Media. Ethical, conscientious and effective representation is what we are about. We pride ourselves on integrity and innovative ideas to help our clients with their PR needs. That is why I approached XRCO Hall of Famer Roger Pipe to be the head writer for the company. His work is well known and he is highly regarded by the industry. With April’s guidance we can grow into an even stronger company.”
Storm is enthused to be working with her friend, Pipe, whom she’s hired before to write for her. While Pipe is known as a writer, he’s enthused to flex his muscles in the PR arena.
“I have been working with April for a while now and I know how good she is at what she does,” Pipe said. “The chance to merge our new company with hers is just too perfect to pass up. Tiki and I have worked hard to build a company and provide great service to our clients. We can continue to do that and now offer our clients April’s expertise as well. It isn’t often you find a way to match your strength with someone else’s needs and go into business with someone you trust at the same time.”
Storm has over a decade of experience in adult. She’s been featured on Seymore Butts’ Showtime reality show Family Business and has helped clients such as Butts, Janine and Tera Patrick cross over into the mainstream. She’s served as the XRCO show publicist for years and continues to manage the publicity for the Skylar Neil Golf Tournament and Vince Neil’s Celebrity Poker Tournament.