A new program to let users make real-time motion graphics, and a discount video-editing software bundle, are being shipped by Apple Computer.
Motion was introduced at a broadcast convention earlier this year and costs $299. The Production Suite – including Final Cut Pro HD, the new version of Apple’s flagship Final Cut Pro software, plus Motion and DVD Studio Pro 3 – costs $1,299.
Company executives said the production bundle is aimed at getting users already paying $999 for Final Cut to upgrade to the more comprehensive production package.
Apple executives announced the shippings at the SIGGRAPH computer graphics show, usually an outpost for high-end professional graphics concerns but lately acknowledging and presenting concerns demonstrating how graphics production technology has become more mass-market and mainstream.
Among other things, Apple itself was a co-subject of a rather unique SIGGRAPH seminar discussing the fruit for which the company is named in conspiracy theory terms – addressing things like the meaning of the company’s famous bite-out apple logo, Adam and Eve and forbidden fruit, and even the Beatles, who named their new recording and holding company Apple Corps in 1968, amidst the rise of the infamous “Paul Is Dead” rumors and “clues.”
“It is a history of the apple,” show organizers said, “told in conspiracy theory logic.”
