AdultShop.com Buys Game Link, U.S. Launch Coming

AdultShop.com Limited, preparing for its formal website launch during this year's third quarter, has a deal to buy 100 percent of Game Link, Inc., an American adult retailer set up in 1993 as an e-commerce firm selling adult products by bulletin board before the Internet went commercial. nrn"The U.S. is the biggest market for us and it is expected to generate a large percentage of our revenue stream," said AdultShop.com managing director Malcolm Day, explaining why the Austro-European company decided to buy an American Net firm. "We have gone to great lengths to research and source the right U.S. company to acquire and fit our long term strategy - Game Link proves ideal. It is an exciting time as AdultShop.com Limited enters the most lucrative Internet market in the world. The Game Link acquisition will complete a key part of nrnAdultShop.com's business strategy as it will then give the company a presence in the Australian, European and North American markets". nrnThe deal involves $3.6 million in cash, some 4.5 million shares, and ten million stock options at $1.75 apiece. AdultShop.com plans to market and develop Game Link as a separate site linked to AdultShop. nrnGame Link sells large quantities of sex toys, adult videos, and DVDs, in a range said to be more than 30,000 products total. AdultShop.com plans to expand Game Link's facilities with a new, large San Francisco warehouse for handling large order volumes from the United States and Canada. nrnAdultShop.com estimated the American Net market will expand to about 135 million Internet users by the end of this year, compared to 19.1 million in Germany and 8.1 million in Australia.