Due to the new 2257 regulations, Adult DVD Empire was forced to remove thousands of box covers and screenshots from its website last month.
In an effort to counteract the frustration experienced by customers browsing restricted titles, Adult DVD Empire has launched a 2257 sale. The sale is populated by titles that are missing a box cover image. To keep with the theme of the new 2257 regulations, all titles with restricted box covers have been marked down 22.57 percent from their normal retail price.
“This new regulation has been frustrating for everyone in this industry,” said Mike Barry, director of adult operations for the Empire. “We wanted to do something to reward our loyal customers and highlight the absurdity of this situation. So we came up with this sale and have already received numerous supportive emails from customers and colleagues.”
The sale includes titles from all studios and genres and ends August 1.
