Adult Check Pulling Beyond-Kinky Links

"We never enjoy instigating new policies that could adversely affect your business," said Adult Check's Brad Estes, announcing that links to so-called watersports, scat, and fisting content sites could adversely affect Adult Check's business.

"Due to opinions of some of the top First Amendment lawyers in the country, we feel it is time to remove sites of this nature from the links list and search engine," Estes said in a formal statement. "This move is designed with the sanctity of the entire Adult Check system in mind.

That means illegal content - including but not limited to minors, rape, and bestiality - isn't going to make the Adult Check cut. Nor will fisting "where the thumb and four fingers are inserted," though simulating such fisting is acceptable; nor will urination or defecation in any form.

Adult Check's Site Review Department began pulling sites containing that sort of content from the link lists on January 23, Estes said, with their Webmasters receiving e-mail informing them of the new policy.

He told AVN.com that there was no pressure to make these changes.

"It sort of came down the food chain, if you will, onto my desk," Estes said. "I don't know what the straw was that broke the camel's back, if any. We didn't get any pressure from anybody; it wasn't lawsuit driven, or policy driven in terms of politics.

"In hindsight, it almost seems like a no-brainer," he continued. "Somebody had some foresight, if we take them down, it's going to seem like a common sense decision."

Estes added that taking down links "that never really had that much impact on sales" wasn't going to make a hit against Adult Check's bottom line either way. "I'm sure (these sites) did something, but it wasn't enough to send the CEO into a tizzy when we took them down."

Any recurring revenue these sites generated will continue getting paid indefinitely, Estes continued, but the sites won't be listed in the Adult Check system. But if the sites in question remove the watersport, scat, and thumb-and-forefinger fisting content, they'll be re-listed on the Adult Check links list as soon as the site Webmasters notify Adult Check.

For further questions or concerns, contact Adult Check at [email protected]; or, call 1-(800) 561-6114 x7103.