HILLSBOROUGH, N.C. — Adam & Eve and Adamandeve.com announced a solid rise in sales and profits for the first fiscal quarter of 2009.
Despite the economic downturn, Adam & Eve posted an increase in sales and a nearly 30 percent spike in profits over first quarter 2008.
“We are pleased to be able to succeed in these uncertain times,” said Chad Davis, director of marketing for Adam & Eve. “We attribute this upswing to our success in transitioning our business from print to web, and to improving our efficiencies in the online marketing area.”
From January to April 2009, Adam & Eve sales generated from e-mail almost doubled, and there was a 65 percent increase in sales generated from radio and new media. Conversely, sales from the catalog were down considerably because of cutbacks in mailing frequency.
“Smarter marketing along with our deep and broad product line gave us a very good first quarter,” said Davis. “We are finding that our online marketing is more efficient than print. This gave us a lower advertising expenditure for the first quarter, which affected the bottom line.”
For more information on Adam & Eve, visit www.adameve.com or contact director of public relations Katy Zvolerin at (919) 644.8100 x.3121 or [email protected].
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