A progressive adult company already, Adam & Eve has launched SecretPASSIONS.com to cater to women who are perhaps uncomfortable with more hardcore adult offerings.rnrn
"This (online) catalog was designed by women for real people," says Peg Eaton, Secret PASSIONS' catalog coordinator, "the entire presentation should feel comfortable to even the first-time viewer."rnrn
The kinder, gentler adult website features books for couples, games, massage accessories, vibrators and videos.rnrn
"This new format and selection gives women permission to shop for erotic items from the convenience and privacy of their own homes," says SecretPASSIONS' marketing director, Chad Davis.rnrn
The website also offers bath toys, clothing, and clearance items, coupled with secure purchasing and an Amazon.com-style shopping guide.