Always in search of a competitive marketing edge, Adam & Eve has altered their time-tested catalog format for the first time, creating a larger catalog with larger layouts and bigger type in hopes of making shopping via print easier than ever.
Adam & Eve’s catalog has been produced in a 5 1/2" x 8" format since the first one was mailed nearly 35 years ago, but this year’s catalog will be 8" x 11."
"Adam & Eve’s catalog has been copied [by other adult companies] so many times, we wanted to try something new, "Cindy Lutz, marketing director for Adam & Eve, explained "We test so many things every year: designs, products, you name it. We felt it was time to reformat and see what type of response we got."
Yet considering Adam & Eve’s previous format has been successful since 1970, when the company began, one wonders whatever happened to the common wisdom of "If it ain’t broke, don’t fix it?"
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| Adam & Eve's new 8" x 11" catalog format. |
"With Web sites, particularly Adult Web sites, so popular, visual stimulation is a must," says Lutz. "Plus, as America gets older, it gets harder to read the small print!"
Adam & Eve’s contract performer Carmen Luvana graces the cover of the new catalog.
