Adam & Eve Ad Campaign Hits Sirius Satellite Radio

Adam & Eve has rolled out an ad campaign on Sirius Satellite Radio.

The company, known for its high-end videos, adult novelties and other products, said its advertising spots offering 50 percent off its products on any one item on its Web site did well on such Sirius channels as “Blue Collar Comedy Station,” “Raw Dog,” and “Playboy,” as well as “Maxim” and “Cosmo.”

“These Sirius stations all have very unique audiences,” explained Libby Lynn, Marketing Promotions Manager for Adam & Eve.

“Even though Adam & Eve is very women- and couples-friendly, our typical customer is middle class male. It’s not a huge surprise that listeners for ‘The Blue Collar Comedy Station’ would respond well to us.

“Because Adam & Eve has been in business for over 35 years, and people sometimes assume we are old school. But we are also innovative leaders in direct mail, web sales, production and marketing.”

Adam & Eve is online at www.adameve.com.