Adult Revenue Service is dead. Long live Advertising Revenue Service, and they're now allowing advertisers as well as Webmasters into their network, beginning October 21.
"Adult Revenue Service as a name went away in July," said public relations coordinator Jake Ludens. "Our logo's changed and everything. We were kind of just waiting on programming, we wanted to make sure everything worked right and so everyone could get plugged in easily and make more money."
Ludens said the company planned the move for well over a year, and that they were also reaching out to mainstream as well as adult businesses.
"We just launched our first mainstream advertising campaign, we just sent out to a lot of the marketing business newsletters and Websites," Ludens said. "We've been getting a pretty good response from them."
Did any of them seem skittish about working with a company that was born in the adult Internet?
"A few of them, yes, but not too bad otherwise," Ludens said. "They're seeing it's more a traffic based business that we're working. It was kind of a concern (that we started in adult), but we're not out to hide anything. We let them know how we started, and got to be where we're at. We have options inside the new ARS, that if you don't want to see any adult, you won't even receive newelters or anything that's adult suggestive. And we respect that."
Founded in 1996, ARS has over five thousand affiliates operating Websites generating about 70 million unique visitors a month. And the key to their continuity and success, according to president and chief executive officer Rebecca Deforest, is affiliate loyalty.
“Simply put, our Webmasters call the shots,” Deforest said, announcing the October 21 move. “When our affiliates talk, we listen. We are all about giving our Webmasters the right tools to grow their business and make money.” And, now, advertisers as well.
“The ARS system is robust and scalable and is driven by the demands of advertisers and merchants who want real results from their e-commerce efforts,” said vice president Matt Borgman. “We expect our advertising clients to settle for nothing less than results and profits.”
ARS continues employing its tracking system, allowing advertisers and Webmasters to check statistics in real-time, with comprehensive fraud control, weekly payouts, health insurance, and 24/7 customer support.
