Still trying to stanch the bleeding away of subscribers over the past few years, America Online plans to prod its dialup subscribers to try cable broadband access through its Time Warner parent, the two companies said January 31.
The companies said they plan to test introductory offers for AOL subscribers starting in North Carolina this week, though company executives didn't talk about pricing.
AOL chief executive Jon Miller told a conference call that the partnership "begins to address" subscriber migration, while Miller and Time Warner Cable chief executive Glenn Britt both said it would boost Time Warner Cable subscriber numbers as well as America Online's.
Even as AOL lost subscribers who move away from dialup, the company found some of those subscribers kept their AOL memberships to use with broadband accounts.
