Video chat reality Website ANYwebcam.com launched its affiliate program this week.
Featured on ABC, BBC, and in Penthouse and Cosmopolitan, ANYwebcam.com believes they have taken adult entertainment to a new mainstream audience with their combination of voyeurs and exhibitionists “doing it all” for free on live Webcams and in chat. Operating for almost four years, ANYwebcam.com reports to have over 1.3 million members worldwide, growing by 3,000 each day, and had 3.3 million visits for the month of December 2003.
“We’ve created a genuine entertainment product for a mainstream adult audience, and we wanted our affiliate program to reflect the same standards,” said ANYwebcam.com owner David Thompson in a statement. “Our business is based on providing genuinely free trials, knowing that people get addicted to the site and convert to paid membership.”
According to ANYwebcam.com, early test results from the affiliate program show the highest conversions where an affiliate takes the trouble to write endorsements or recommendations for the site rather than just placing a link. Thompson says it’s also important for Webmasters to understand the 30-day free signup strategy that gets customers hooked on the site, resulting in free to paid conversions as high at 1:40. The program pays up to $50 per sign-up.
“We’re looking for the kind of Webmasters who stick with us past the 30-day free trial, who then reap the benefits of a site where people are actually happy you referred them, and more than happy to pay to keep the party going," said Thompson. “Before launching our affiliate program, we wanted Webmasters to be confident they were dealing with an industry leader who would work hard to convert their traffic.”
ANYwebcam.com is rated as the “most visited” Webcam site by independent monitors Hitwise. The other players in the top three Webcam chat market are iFriends and WebcamNow. ANYwebcam.com claims it captures a more mainstream, community market of males, females, and couples compared to iFriends where many people on cam are pay-per-view performers.
