2009 AEE Seminars: Tricks of the Trade

LAS VEGAS - Home Entertainment Events has announced this year's slate of cutting-edge seminars for trade attendees at the AVN Adult Entertainment Expo (AEE).

Participants will discover new techniques and strategies for building a successful adult retail business, exchange ideas with up-and-coming adult industry attorneys, and engage in revealing conversations with adult directors and stars.

The 2009 AEE runs Thursday, Jan. 8 through Sunday, Jan. 11 at the Sands Expo Center in Las Vegas. The schedule of trade seminars is as follows:

Thursday, Jan. 8, 11:30 a.m. - 1:00 p.m.

Retailing Today: Staying Competitive in a Changing Environment

This session explores ways to stay competitive in an environment that is rapidly changing. Panelists from Hustler, Thriller, Fairvilla, and Babeland Stores will discuss the importance of a web presence for all retailers, how to evaluate and expand store product mix, and how to keep and attract new customers.

Thursday, Jan. 8, 1:30 - 3:00 p.m.

'Can I Help You?' - Sex Education in the Retail Setting

Dr. Charlie Glickman, Good Vibrations' Education Program Manager, explains how sex education and retail sales can support each other. Throughout the session, Dr. Glickman will offer tips on how to help retail staff improve their skills in this essential component of customer service.

Thursday, Jan. 8, 3:30 - 5:00 p.m.

Play Dates Aren't Only for Kids: Adult Toys, Novelties, Home Parties

This seminar focuses on expanding the product line by adding toys and novelties to any retail business. Learn how to reach beyond the retail store or website through home parties in this compelling session.

Friday, Jan. 9, 1:30 - 3:00 p.m.

Arthur Schwartz Legal Seminar: 'Young Guns' Discuss Recent Developments in Adult Law

Join several of the best up-and-coming legal brains in the adult industry as they discuss recent developments and important new trends in obscenity, zoning, labor law, and recordkeeping requirements that affect the industry.

Friday, Jan. 9, 3:30 - 5:00 p.m.

Let Me Tell You about the Time: Outrageous Stories from the Inside

Over the years, some outrageous, funny, entertaining and downright scary things have happened on adult movie sets. Sit in on some of these accounts directly from the performers, directors, and production crew members in what is sure to be a fascinating and fun session.

For more information about this year's AEE seminars, including a special day of digital media discussions, click here.