Grooby’s Kristel Penn Launches Ikigai Marketing and PR

LOS ANGELESIf there's one face that is well-known to everyone who has attended any major transgender-oriented event in the Los Angeles area, it's that of Grooby Productions' longtime Marketing and Editorial Director Kristel Penn—and now Penn has announced the launch of her company, Ikigai Marketing and PR.

“I’ve been working with Grooby for nearly a decade and I’ve always shared my knowledge and resources with any performer who has asked me for advice,” said Penn. “In recent years I’ve had performers ask me to guide them in their careers in a more official capacity and I thought this would be the most helpful format.

“The term ikigai is a Japanese concept meaning ‘reason for being,’” Penn explained. “I firmly believe that success is the most substantial and sustainable when it aligns with a person’s personal and professional ikigai.”

Ikigai Marketing and PR offers a wide variety of services, but one unique feature is a bundled consultation that includes a 30-minute life coaching session with a sex-positive licensed therapist (LMFT) who works extensively with the LGBTQ community followed up with a one-hour business consultation with Penn. She also offers business consultations, copywriting and editing, brand building, and other marketing services on a case-by-case basis.

Penn added, “I don’t believe in a one-size-fits-all kind of blueprint for success. For this reason, I’m very excited to offer business consultations bundled with a life coaching session. In my experience, it’s helped clients to further clarify their professional and personal goals so we can create a strategy tailored to them.”

Penn has a B.A. from George Washington University and a marketing certificate from Santa Monica College. She has nearly a decade of experience in marketing and copywriting for both mainstream and adult media. She is on the board of directors for TAIF (Trans Adult Industry Foundation) and has presented educational workshops around the country to help destigmatize the adult industry and the consumption of porn.

For more information, visit or contact Kristel directly at [email protected].

Kristel Penn photo courtesy of Dave Naz.