Grooby Partners Paradigm to Launch New VR Niche Site JustVR

LOS ANGELES—Grooby on Monday announced their partnership with Paradigm and their new site, The site features diverse, kink, and authentic virtual reality scenes.  

“Given our experience and success with GroobyVR we decided to work with Paradigm on a partnership to bring virtual reality scenes that we thought were under-served,” said Steven Grooby. “By working directly with unique and independent performers we were able to keep an authenticity to each niche and I’m excited to see what people think of these scenes and to see what their ideas are for new scenes.” features top independent performers in a wide selection of erotic genres. Recent updates include Daisy Ducati, Violet October, Ava Little, Amilia Onyx, and Ryder Skye.

Founded in 1996, Grooby is a leading producer of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, Calif. More information about the three-day event can be found at

In 2017, the company took over the editorial content for Transformation magazine. For more information, visit or follow them on Twitter at @GroobyDotcom.